I worked with the Industrial market executives to create a storyline for the potential clients to follow along with as the read through the brochure. Previous brochures were thrown together with tons of information, but no real guide for the reader to receive that information.
I used call-outs and imagery to keep the brochures not only interesting, but also tell the client what we could do for them specifically.
The executives really wanted to walk a tight rope of proof of their capabilities, and stating their capabilities. I worked to achieve this through infographics and icons as much as they would allow.
Some of the projects they wanted to use as proof, either had no imagery at all, or had very low-quality images. So I had to research a lot of the processes their previous client's projects were, and find stock imagery that could go along with those projects.
I had to design the booklets in a way that could easily be used in proposal form if they were asked to bid on a job or submit more qualifications. The layout could easily transfer back and forth between the 2 sizes.
In the past, we would run into having to edit the brochures each time an employee needed copies, just because the contact information on the brochure would be wrong. I came up with the solution to put business card slots and the person using the brochures could leave their card containing their correct contact information every time.